It’s been a great year for many brands. We’ve seen many brands team up and come out with creative marketing campaigns. Continue reading Best of Marketing video ads in 2017
When you plan a holiday, it can be both fun and a tiring experience. Every traveller goes through research and planning phase before he gets to his final booking. According to a recent study report released by Google, on an average, a traveller visits approximately 22 different sites over an average of 9.5 sessions before completing his travel booking. It’s also interesting to see that … Continue reading From inspiration to a holiday experience: The travel content journey
This Marketing era has become drastically digitalized and content driven, rightly so! Every Marketing leader is just interested in numbers that convert. Some numbers makes real sense and some doesn’t, some drives the business and some we can never have control over. Marketing has evolved over the years, from interactive content to influencer Marketing, new avenues are opening up every now and then, it’s just … Continue reading 6 of my favourite Marketing quotes – 2017
Overall rating: 3/5 A quick, breezy weekend read for anyone who is a fan of Bollywood movies and the celebrity Karan Johar. He takes the readers through how his career in the film industry started about through to his best movies and the making of it followed by some of his strong and long-standing friendships. He also briefly talks about his love life and the … Continue reading Book review: An Unsuitable Boy
I have always been known as the ‘dusky South Indian girl’ in my school, but to my parents, I was always the ‘prettiest’. When I was a kid, being teased about dark skin was an everyday thing by cool kids in my school. I know a lot of people have gone through the crisis and have overcome it over time. I fall in the same … Continue reading Dear Mr. Racist well wisher!
Funny. Observant. Wise. Book review: 3.5 stars/5 Yes, it’s the much-hyped book of 2017 by Mrs Funnybones – The Legend of Lakshmi Prasad. The book is a collection of 4 heart touching short stories that will leave you wanting for more. This book with 287 pages is a light read and I managed to complete the read in less than three folds. The first one … Continue reading Book review: The Legend of Lakshmi Prasad
This psychological thriller revolves around three leading characters – Daman, Shreyasi and Avni. Daman who suffers a memory loss after an accident gets constant nightmares of Shreyasi. Every nightmare has the same car, the same girl, the same name with the same climax of her death. As he struggles to give a fresh start to his life with his now girlfriend Avni, he decides to … Continue reading Book review: The Girl of My Dreams by Durjoy Datta
Overall rating: ★★★ If you were to ever look out for the Indian version of Mills and Boons, I would recommend this National Bestseller of 2012 by Preeti Shenoy to be the one. It’s an endearing story of a simple girl – Nisha, who is not too confident about her body falls in love and gets married to the guy of her dreams only to … Continue reading Book review: Tea for Two and a Piece of Cake
Social media platforms have evolved over the last few years and continue to do so. New social media channels open up every other day, app updates now and then, they are dominating the Marketing media plans of most brands. Having had a close look at 2016 and having compared it with the past couple of months in 2017, let’s take a quick look at the … Continue reading Social media: What are brands doing differently in 2017?
These matrimonial profiles will crack you up – guaranteed! These are profiles created in 2016, I doubt if you’ll believe your eyes after this interesting read. Let me start off by telling you that I am an Indian, female, who has in fact gone through the arranged marriage trauma and got lucky by being married to the man of my dreams (at least I would … Continue reading Now, that’s strange (or may be not)!