This Marketing era has become drastically digitalized and content driven, rightly so! Every Marketing leader is just interested in numbers that convert. Some numbers makes real sense and some doesn’t, some drives the business and some we can never have control over. Marketing has evolved over the years, from interactive content to influencer Marketing, new avenues are opening up every now and then, it’s just a matter of keeping up with the trend.
Having mentioned all of the above, I thought it will be a good idea to share my favourute Marketing quotes that are just relevant in 2017 (by far).
If we’re not using data, we’re in essence ignoring our customers. Data has now become the life blood of Marketing. Considering we have vast amount of numbers that are available to us that helps build a stronger Marketing strategy, we need to put it to use more effectively.
A lot of times, people don’t know what they want until you show it to them, said Steve Jobs. One of the most bold statement made by Steve Jobs. Its all about innovation and showing things/experiences differently and getting your customers used to them.
More traffic does not always equal to more sales. More traffic means more bounce rate leading TO lesser conversion. As long as your campaign or content is targeted to tthe right set of users compeelling purchase into higher conversion, consider your Marketing work, well done.
Clients don’t care about the labor pains; they want to see the baby.” – Tim Williams
If you are working for a Marketing agency, you’ll totally relate to this statement. No matter how many brainstorming sessions you have been through and how painful was it, as long as the outcome is creative and captures attention, your client doesnt really care about anything else.
“Content is the atomic particle of all digital marketing.” – Rebecca Lieb
Content and digital Marketing co-exist. A successful content strategy is not just about producing content but making sure it’s the right type of content that’s reaching the right people. We as consumers are addicted to consuming content that relates, so its all about story telling through the digital channels that will leave an impact for your brand.
It goes without saying that people share, read and generally engage more with interesting content specially when it’s surfaced through friends and people they know and trust.